Am I paying too much for postage?

 

Text Box: Organizations that rely on Direct Mail as a main advertising / communication channel are not optimizing their in-home delivery goals and associated postage costs   Postage is traditionally the highest cost component of direct mail.   Historically, organizations perceive postage as a fixed cost with little to no control of this spend.   There are several print and direct mail companies who claim they can increase direct mail time to market and/or can reduce postage costs but do not understand the United States Postal Service (USPS) process and how to optimize your postal spend.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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